The best time to plant a tree was years ago. The second best time is now. How can you use that phrase to help investors during COVID?

Net Assets per share
as of June 18, 2021
$6.36
URB STOCK TSX: URB-A
$3.30 -0.01 (-0.30%)
URB STOCK TSX: URB
$3.50 +0.00 (+0.00%)