The best time to plant a tree was years ago. The second best time is now. How can you use that phrase to help investors during COVID?

Net Assets per share
as of November 13, 2020
$5.09
URB STOCK TSX: URB-A
$2.59 -0.05 (-1.89%)
URB STOCK TSX: URB
$2.72 +0.00 (+0.00%)